How to improve landing page conversion rate through UI?

By Web Development India | Date posted: February 3, 2021 | Last updated: March 15, 2021

A landing page is an important online marketing tool. Understanding what a landing page is, how it works, and how you can increase conversion rates is essential if you want to generate more sales.

Landing Page: what is it?

A landing page is a separate type of website that is optimized to get internet users to act. That is their only goal. That’s why Wikipedia simply says “target page” to it. In its original definition it describes, for example, the product, its advantages and shows the need to buy it immediately. A landing page focuses the user attraction and is intended to generate more leads. That is why it is viewed as the “lead generation page” in inbound marketing. Ideally, a landing page should be designed in such a way that a user, who may have little knowledge of the product, purchases it while visiting the website.

Homepage vs. Landing Page Differences

The main difference from the usual multi-page website is the use of minimal resources to convince the maximum number of visitors to the website to take a certain action. This means that there is one rule that applies above all when selecting and placing information – it must be possible to record the information immediately. The visitor should not switch to another (sub) page to get more information, read reviews or compare prices.

Simplicity: informativity vs. Emphasis on action

A homepage should provide an offer, for example to provide information about the company. While a landing page focuses on completing an action. In fact, these types of websites have completely different purposes.

Traffic source: specific vs. general

Ideally, each PPC campaign should have a separate landing page designed for exactly one user action. If a user has clicked on the advertising banner, they already know what they are looking for. User has a clear search intention.

The traffic of a homepage comes from different sources – like organic search, a newsletter, content marketing etc. It doesn’t make sense to associate the homepage with a single advertisement or a single product. For this reason, a homepage often gets poor results in PPC advertising. If, after searching, users are directed to a homepage that shows all of a company’s products, they simply cannot find a link that matches their search query.

Navigation: none vs. available

Homepages should fully inform potential customers, which is why they have a navigation to all important sub-pages. On the contrary, landing pages are designed in such a way that visitors must stay on the same page. In this case no navigation is necessary.

Decision making process: fast vs. Slowly

The home page provides the user with more information and links to keep them on the site longer. But this is not necessarily effective, because the desired user action could take a back seat because the user is distracted.

The landing page takes visitors to a single action, and they make their decision much faster because they have fewer options to choose from.

Optimizing the conversion

Since you can focus on one goal, perfecting a landing page is much easier.

The homepage contains many different elements and is a kind of “bridge” on the way to conversions. That means there are many metrics to consider when trying to make your homepage more efficient.

This is not the case with landing pages. Keeping track of all metrics and split testing is easier: it’s all about boosting the conversion rate for our website.

Fast Fact:
CRO tools can offer up to 223% ROI on average.

This is also a major difficulty: how do you get the quantity and quality of content on the website on a single page? If the text description is too detailed, the user can get bored and jump off. If the information is too superficial, the visitor may have doubts about the seriousness of the site. In this article we will delve deeply into the question of how to keep the visitor’s attention and how to influence the desire to perform an action.

Increase conversion rate of a landing page for B2B, B2C and ecommerce

Calculate and evaluate conversion rate

A landing page is a sales tool. As with any internet marketing tool, there are metrics to evaluate efficiency. This is how you can evaluate how well the website is working. As mentioned above, there are several tests that you can run to measure the efficiency of a landing page. The main result is the conversion rate.

The conversion rate (CR) is the ratio between the number of customers and the number of visitors, multiplied by 100%. An example: A landing page generated 3 customers for 100-page views. That means that the conversion rate is 3%.

Of course, a CR can also be much higher. Imagine a concert offer from a well-known band. The state of the competitive environment and market saturation are therefore important. However, success also depends on the quality of the landing page. Let’s think about how we can increase conversions using different UI elements.

Conversion Rate Optimization (CRO)

Increase in conversion rates through improved UI

When developing a landing page, you always need to think about the relationship between text content and design. Design is important, because interesting visual solutions can captivate the visitor from the first second. The content of the text is important for obvious reasons: the text can explain the need for action to the visitor.

An unspoken rule says that each landing page screen should contain a maximum of “air”, that is, space free of semantic blocks (images, text, infographics, etc.).

Of course, the writing should be easy to read and pictures – big enough, but not too big. The text should be divided according to the principle of “one paragraph – one thought”.

The most important information is usually presented in the form of marked lists. Internet users are used to it and search for such lists intuitively. They provide a quick overview.

Ultimately, if the page looks good, the more likely it is to convert a lead into a customer.

Technical website analysis for CRO

The performance of your landing page does not have to be worse than the performance of your homepage. The same recommendations apply here as for all other websites.

If you’re getting good quality traffic and the conversion is still low, check your landing page for errors. Maybe the CTA button doesn’t work in the mobile version?

Optimize the loading time: Users of the Internet do not like waiting for a website to load. The slower your landing page is, the less likely it is that the visitor will read your offer. Remember, speeding up the page loading process by a second can produce significantly better results. You can measure your current page loading speed with various services such as PageSpeed Insights from Google or GTMetrix.

A mobile optimized landing page helps you to increase conversions from mobile devices. Use responsive design to display landing pages correctly on mobile devices. Make sure that your visitors can click the CTA buttons without barriers. If you use widgets, check that they work well on mobile devices and make sure they don’t overlap the content.

Conclusion

Landing pages are special websites that are entice visitors to take a predefined action. Through advertising, organic search results, or marketing, users usually come across these pages.

The landing page is still a simple but very efficient way for your target audience to communicate. There is hardly a product with a landing page that cannot be better marketed. However, there is a lot of groundwork behind their simplicity. Before you start creating a landing page, you need to understand your target audience and orient yourself perfectly in the market situation.

A well-thought-out concept of a landing page that is focused on a specific goal brings more traffic, leads and sales.

If you are looking for boost your landing page or website traffic, Improve Conversation rate, Effective Search Engine Optimization Services, Content Marketing Strategies, Social Media Marketing Services, Digital Marketing Services, PPC Campaign Management Services and more, Please Explore our SEO Services! Do you need any help to improve your user experience of the website? We are here to help you out! If you are looking for UX/UI web design, online store design, ecommerce website design, Explore our website design services!

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Google Page Experience Update: A New SEO Opportunity!

By Web Development India | Date posted: December 9, 2020 | Last updated: February 25, 2021

What a coincidence: Google is planning the Page Experience Update for 2021, which will primarily focus on the user-friendliness of websites. How exactly and according to which criteria Google will proceed is not known in detail. So-called core vitals will play an important role.

Google page experience update: Even more better reasons for accessibility

The subject of accessibility has already created great synergies with UX and SEO. It is said that user experience aka UX fits into SEO, because the way user feels on your website majorly affects your site ranking. In short, it is about making a website usable for people with disabilities. In addition to a clear and simple structure, it is also about machine readability. The requirements of a screen reader used by people with visual impairments largely coincide with those of a search engine crawler, for whom machine readability and labelling are just as important. So, you not only do something good and expand your potential customer group, but also cover often neglected SEO factors at the same time.

So far it has been the case that switching to accessibility could kill two birds with one stone:

Accessibility for people with disabilities (also as potential customers)
Tidy interface, better user experience for everyone, clean technical awards

Those alone are good reasons to make your own website accessible. And it has a very specific effect on conversions and sales figures through the parallel optimization of clarity and navigability (user experience). Now Google is going one better – the next update called “Page Experience” will give the user interface and usability of the website an even higher priority.

Google page experience update: New SEO opportunities with sufficient response time for website operators!

The timing couldn’t be better. This is perhaps the greatest opportunity for SEOs in a long time, because: Due to the Corona crisis, Google decided to warn website operators in advance of the update so that they can prepare.

In plain language: An investment in accessibility before the update comes into force (2021) offers promising chances of a ranking boost this time. Usually, Google updates tend to have the opposite effect, namely unpredictable ranking losses.

In all honesty: If you let this chance slip, you can no longer help.

Google page experience: Big opportunities for small brands

It is well known that Google takes brand awareness into account in its rankings. However, websites that are useful and work perfectly will be given much more consideration in the future. Companies with low brand awareness can benefit massively from this in the ranking competition.

The advantage: Small and medium-sized companies usually do not have to map the gigantic product and service portfolios of major brands. According to the motto “small but nice”, a tidy, reduced, but perfectly functioning website will be much easier for the little ones to achieve than for the big players. Admittedly, that caresses our ego, because in recent years we have increasingly focused on precisely these topics and are now being confirmed.

What now? There are no standards – or do they?

Google doesn’t provide us with a list of HTML tags and best practices that need to be followed in the future – that would be a bit too easy, too. So how should we know what exactly we have to implement?

And here we come full circle: In addition to the heuristics of user experience, there are also the Web Content Accessibility Guidelines (WCAG) of the World Wide Web Consortium (W3C).

It would be short-sighted to assume that Google would not have taken this into account – the search engine operator may even have been inspired by wide accessibility offensive; We will probably never know. But we can benefit from it.

Implement it now and benefit from Page Experience in 2021 – Thank you later!

Now is the perfect time to implement it. The market is largely calmed by Covid-19, we can use this compulsory pause for optimization – and then emerge stronger from the crisis.

Depending on how useful your current website foundation is, you either upgrade or do a relaunch right away. You pay attention to the WCAG, meet the requirements and design the most user-friendly interface in the world with a professional. You’re testing your UI with real users because that’s how it is done. You use modern technical infrastructure; your developers write high-performance and contemporary clean code. You reduce your loading times to a super-fast minimum. You mark everything neatly and because that’s not so much anymore, it works quite well. Google is installing its update. You take off and conquer the market!

We provide ADA Website Accessibility solutions including ADA website audit, ADA compliant website design, accessibility web development, ADA compliant mobile app and more. Do you need any help to improve user experience of your website? Explore our website design services! If you are looking for more traffic, more sales, quality SEO Strategies, search engine optimization services, content marketing strategies, SEO content optimization, online marketing, social media marketing, digital marketing services, PPC campaign management services and more, Please Explore our SEO Packages!

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Accelerated Mobile Pages (AMP) – How they can help to improve website ranking?

By Web Development India | Date posted: December 5, 2020 | Last updated: March 22, 2021

An accelerated mobile page is the version of a document that is specially tailored for use on a smartphone. Because it should be fully loaded within a few milliseconds when it is called, the code must be reduced to a minimum – the CSS and Javascript of the actual website are not loaded and even the HTML is greatly reduced using special AMP tags.

The alarm bells will now ring for webmasters with design demands – what should a website look like. After entering the relevant search terms, you can see the integration of the Accelerated Mobile Pages in the SERPs and call up some AMP pages that are already live.

Better rankings for mobile sites

The current AMP integration in the SERPs provides for an attention-grabbing and probably just as click-strong carousel box, which will in all probability pick up a lot of organic traffic from the regular organic mobile search results due to its prominent placement. It is currently unclear whether AMP pages will also appear in the regular organic search results and whether the current integration will continue.

AMP for WordPress Development

To make the implementation of Accelerated Mobile Pages a little easier for webmasters, Google recommends the AMP WordPress plug-in from Automatic. It provides a standardized template that automatically makes the technical implementation (Canonical & Co.) correct.

The template can and should be fine-tuned. Ideally, a subfolder called “AMP” is created in the main directory of the active theme first. Store the edited AMP template files here – this way the changes will not be overwritten with the next plugin update.

Order AMP templates

In the WordPress backend under Plugins, AMP can be selected in the sub-item “Editor” – the required template files are displayed here.

Attention: Please do not edit directly here, but put the affected files in a separate folder in the active theme via FTP!

The style file is primarily required for easy editing. Here, as usual, CSS instructions and classes can be added and edited – the display becomes a lot nicer.

Furthermore, the WordPress logo must of course be replaced by your own. For this you can either upload a site icon or edit /single.php and save the link to the desired icon in the $ site_icon_url.

For changes that require some programming expertise – for example the implementation of a custom header, etc. – detailed documentation is provided in the plug-in information on Github.

AMP and Google PageSpeed Insights

A few negative comments about the plugin make it clear: It becomes problematic if you try to check the AMP version of a page for its speed using Google PageSpeed Insights. The PageSpeed Insights algorithm checks the specified page for various best practices in terms of website performance, but the actual loading time and the weight of the page do not play a role in the scoring – the point score may show a rather mediocre result.

But don’t worry: if you check the actual page load time in tools, it looks a lot better thanks to the minimal number of requests and the greatly reduced page weight, and provide you with improved website performance.

Integrate Google Analytics on AMP pages

On the official Google developer pages there are some hints and sample code for implementing Google Analytics on Accelerated Mobile Pages. The standard analytics tracking code is not used here, but its own analytics tags.

An exemplary tracking code:

<AMP-analytics type = “googleanalytics” id = “analytics1”>
  <script type = “application / json”>
  {
   “vars”: {
      “account”: “UA-26110687-2”
   },
   “triggers”: {
       “trackPageview”: {
        “on”: “visible”,
        “request”: “pageview”
       },
       “trackEvent”: {
       “selector”: “# event-test”,
       “on”: “click”,
       “request”: “event”,
       “vars”: {
          “eventCategory”: “ui-components”,
          “eventAction”: “click”
        }
      }
    }
   }
   </script>
</AMP-analytics>

The Universal Analytics ID must be replaced with that of your own account. Google recommends creating a separate property for the AMP project within the Analytics account.

Attention: Comments within the Analytics code invalidate the JSON. So, if you copy the code from the Google documentation, the “Replace with your Property ID” comment must be deleted so that the tracking works – otherwise the error message “Analytics config could not be parsed” appears. Is it in a valid JSON format? In the JS console.

AMP and Ads/Monetization

Ad serving in the AMP project is based on exactly this statement. So, Google offers the possibility of integrating ads in various formats from a wide variety of ad servers – but gives direct guidelines that should be met. It’s no surprise that ads should load as quickly as possible. However, Google also wants ads in AMP to be “beautiful and innovative” and to use the https protocol. The group will certainly specify these guidelines in the near future and expand the advertising options – so it will remain exciting.

There is already an AMP-ad component that is supported by the following ad networks: A9, Adform, AdReactor, AdSense, AdTech, Dot and Media, Doubleclick, Smart AdServer, etc.

Conclusion

AMP is currently of particular interest for editorial-driven sites – the implementation is definitely worthwhile here, precisely because it can be integrated (at least for WordPress-based sites) with relatively little effort and will generate a high level of attention in the mobile SERPs.

It remains to be seen whether Google will provide an adequate solution for ecommerce store or whether AMP will only serve as a “Facebook Instant Articles” competitor in the future and, accordingly, should only be used for news and articles.

Furthermore, Google AMP are enhancing digital marketing strategies, increase rankings and provide better mobile-friendly experience! If you wanted to stay competitive in the mobile market, you should be AMP optimized. If you are looking to convert your website or online store in AMP or in a mobile-friendly experience, explore our website design services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!

Top Website Speed Optimization Best Practices!

By Web Development India | Date posted: November 28, 2020 | Last updated: April 19, 2021

The driving force that skyrockets the performance of any business on the online platform is Website Speed Optimization. It is also a prominent factor that affects the ranking of the search engine results. The experience of a visitor on your website must not include waiting or disruption at any point on your website. It not only kills a pre-qualified lead but also affects the search engine ranking of your website.

So, to ensure that your business stays at the top in bestowing the smooth experiences of the customers, ranking results, and others, get started with the ultimate guide to boost website speed and performance optimization.

Best practices for Website Speed Optimization

Update to a Best Suited Hosting Plan

A variety of Website Hosting is available in the market ranging from economical options to expensive ones with high-end features. Survey the requirements of your online platform to upgrade it to various kinds of plans like a dedicated server, VPS (Virtual Private Server) Hosting, and others. It will help you for faster load times of the web pages, processing power, and better performance of many other parameters.

Image Optimization

Images are an integral part of any Website Speed Optimization Guide. It enhances engagement and gives a better perspective to the visitor about your product. But, large size images on one’s website can slow down the loading speed of that particular web page or the entire website. Images with a size greater than 100 kb tend to take more time to load, thus disrupting the user experience on your online platform. To rectify this issue, you can compress the image to deliver a flash loading speed of the web page for the user.

Utilize lazy Loading to speed up website

Lazy Loading is the technique in which a particular section of the web page loads at the time when the visitor scrolls down to see it. It drastically reduces the website loading speed and thus offers a smooth experience to the user. For instance, up to a 1 % hike in revenue in noticed in ecommerce websites with every 100ms of page speed optimization. It drops down the server bills and saves on the bandwidth for the parts of the website that are not viewed by the user.

Implement Caching section

Caching refers to the storage of a file on temporary storage so that you can retrieve it whenever required. It is a crucial practice of website speed optimization and website maintenance. With the utilization of this feature on your website, the data is saved instead of reloading every time for a particular user when they access your website. Various forms of caching are available that you can utilize as per the demand of your website. These are browser caching, page caching, and database caching. It is activated on your website through manual code, general settings, and others.

Loading Speed Optimization for Mobiles

Smartphones have become more accessible and are used in a higher percentage to explore one’s website. The performance of your website must be the same on the desktop as well as the mobile. It should be highly efficient and offer the same functionality on both devices. Google has launched an AMP (Accelerated Mobile Pages) project for optimized mobile web browsing, and AMP pages load even in slow network. Apart from these benefits, Accelerated Mobile Pages helps in improving website ranking as well.

Shorten the redirects

Redirects are a functional tool that takes the user to the live pages of your website in case you eliminate any content from your website. But, a high number of redirects can become a hurdle in the faster loading speed of your website. It is due to the reason that extra HTTP requests are needed in the redirects. Maintain a significant number of redirects on your website as per the need so that it does not affect the loading speed.

Minimal use of JavaScript, CSS, and HTML

Reduce the number of files on your website as, more the number of files, the more is the loading speed of any section of the website. Ensure that you maintain consistency in the HTML and CSS code. You can also choose to rework on your HTML and other code to eliminate any points of disruption in the web speed optimization.

Use CDN for website performance optimization

CDN or Content Delivery Network is a way to supercharge your website performance that stores multiple copies of the website at various geographic locations. The content loads at a faster pace with the help of the nearest server location to the user. This way, web traffic is dispersed, and loading time increases. It also enhances the overall ranking of the website in search engine results.

Utilize various tools after you imply all the website speed optimization tips mentioned above on your website to check the performance of the same. It will help you check the efficiency of your website to drive a lead to the sales funnel and get you a payable customer.

If you are looking for a website development, web application development, ecommerce solutions or any other related services, Please visit our web development services! We also provide website maintenance services and web application security, audit. For more information, please visit our website maintenance services!

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How to improve landing page conversion rate through UI?

Landing Page: what is it?

Homepage vs. Landing Page Differences