How Google Rich Snippets improve Website Organic Click-Through Rate?

By | Date posted: | Last updated: December 29, 2020
Google Rich Snippets

SEOs and companies are finding it increasingly difficult to position themselves well in search results on Google & Co. or to prevail against the competition.

Rich snippets are a relatively easy way to gain advantages over the majority. But why are rich snippets so interesting? This article clarifies this.

What are rich snippets?

Presumably, every user of Google has already noticed them more or less consciously. Rich snippets are search results that are more visually appealing or contain additional information. Whether products where the rating is shown with small asterisks or information about the author of an article with a profile picture from Google +, there are plenty of options for labelling its content.

These rich snippets usually achieved by providing headings, texts or information with certain HTML5 microdata, which are specified. for example, by schema.org.

Schema.org has created markup opportunities for countless content types. Browsers, search engines and all other services that want to use them are thus easier to find out what the content of a website is. Google uses these tenders to enrich its own search results.

What is the positive effect of rich snippets for SEO?

Rich snippets ensure that the content that is displayed in the search results receives more attention. As a rule, this increases the click rate (i.e. the click-through rate CTR). An increased click rate in turn ensures that the ranking may be improved. So, all in all exactly what SEOs want to achieve. Higher rankings combined with more clicks.

What types of rich snippets are there?

Even though schema.org has created numerous awards, Google currently only uses a small selection of awards for its search results:

Reviews

The rich snippet for reviews optimizes the presentation of products or anything that could be rated by users. This happens either by displaying asterisks or by simply entering numbers such as “Rating: 3.5 out of 5”.

Breadcrumbs

A breadcrumb is a small navigation aid over the content of a website. As a rule, this “common thread” looks like this: Home-> Category Page-> Subpage of the category. This breadcrumb can be made known to Google so that it may be shown in the search results.

Events

Event information can also be provided with markup so that the date and location of this event are shown as additional information in the SERPs. Instructions for this can be found on Google.

Music

Anyone who offers music tracks to listen to on their website can label them as music. If you are lucky, Google’s search results will contain a selection of the songs offered with a direct link and a small icon of a clef.

Organizations

Operators of an organization or owners of a restaurant can also optimize their website for Google. Google would like to thank you with the description of how to get there, the address and, if necessary, even with the display of ratings, if the organization can also come up with a Google Places or Google+ account.

People

If you own a Google+ account, you can brand your articles with your identity. A small version of the profile picture is then displayed next to the article in the SERPs. It should be ensured here that the profile photo is clearly visible at this size.

Recipes

There are too many recipe pages, but only a few uses the opportunity to display their own recipes with pictures in the search results. That’s exactly what the rich snippet does for recipes.

Testimonials

With rich snippets for testimonials, the user is shown information such as user reviews and also reviews of a product or service. If you stand behind your offer and have mostly positive customer feedback, you can’t go wrong with this.

Products

As a retailer of a certain product, the average customer rating can also be displayed in the search results in addition to the price. The rating is then displayed with the help of rating stars.

Schema.org markup for videos

Videos are difficult for Google to capture. With a special schema.org markup, videos can be described and marked on your website, so that a picture preview of the video may be displayed in the SERPs.

Software apps

Apps for tablets and other app-compatible devices can also be distinguished for the nicer SERP display. In addition to a small thumbnail of the app, the price and user rating are then displayed.

How can I test whether the rich snippets have been installed correctly?

The installation of the awards required for rich snippets can be checked particularly easily with the Rich Snippet Testing Tool (test tool for structured data). Entering a URL shows what the search result for this URL could look like. If nothing is displayed here that deviates from the standard snippets, you have probably done something wrong. If you see the desired result, you are almost done with the installation.

How long will it consider made snippets to appear?

The search results are not displayed immediately. Google will probably have to revisit the pages to seek out regarding the modification. Then it usually takes a few days to see results.

Why am I not seeing the rich snippets?

Unfortunately, there is no guarantee that the rich snippets will be shown. And, it cannot really be said why rich snippets are not displayed. Some are straightforward, others take a while. Unfortunately, it never works for others.

Conclusion

It is very easy to pimp up search results with the help of rich snippets and thus to more clicks and if you are lucky you can achieve better rankings in the long term. But unfortunately, only if they are installed correctly and Google is gracious to actually use them. Due to the manageable efforts, there is no reason not to try your luck.

If you are looking for effective search engine optimization, online marketing, digital marketing, social media marketing, content marketing strategies, search engine optimization services, digital marketing services, PPC campaign management services and more, Please Explore our SEO Services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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Content is King! – 5 Basic Content Optimization Tips to Improve Google Rankings

By | Date posted: | Last updated: March 16, 2021
Content Optimization Tips

Fit for Google: With these simple content SEO tips you optimize your website!

Good content is the key to successful search engine optimization. Read here how you can get more out of your content with the 5 most important basics in content SEO.

1. Content is King: Value Helpful Content

Even optimal search engine optimization is of little use if your content is not convincing. You should therefore always keep an eye on the needs of the user when creating your content. Put yourself in customer role and think about the problems and concerns with which the customer visits your site. Who is the user? What want to find out about? What topics interest to the customer? Your content is successful when it offers the user added value – with unique, appealingly worded and easily understandable texts. Get to know the search intentions of users and optimize content in a targeted manner. This also makes Googlebot happy.

Only with appealing content can you attract users from search engines and convince you of your company

Good Content SEO Needs Accuracy

For good content SEO, you should always go one step further – and structure your content iteratively (repetitively) in a user-friendly manner with meaningful, keyword-optimized headlines and add suitable images – as well as one or the other targeted link. Last but not least, the meta data (title tag and meta description) should also match your content: the user experience begins in the search engine. From clicking on the search result to the point at which you want to guide the user, the content should appear consistent and convincing.

It is best to define a central focus keyword for each individual page that you use in all important places on this page:

  • In the URL to the respective page
  • In the H1 headline at the top of the page
  • In the first introductory sentences – these are crucial!
  • In the first H2 headline (which introduces the first subsection)
  • At least once marked in bold in the body text
  • In the internal links to the page (see point 4)
  • In the title tag and in the meta description (see point 5)
  • And in the pictures (see last section)

2. Good SEO Texts – The Heart of Content SEO

For a long time, SEO texts were considered bulky, difficult to understand and far too long. Fortunately, those days are over. Instead of the keyword density, the legibility of a text has come to the fore. Therefore, avoid the generic stringing together of keywords and embed the most important terms in a high-quality article instead. Practical: In most cases, well-researched content already contains many keywords and does not require extensive optimization. So focus more on the quality of the text and less on keywords, length or number of words.

Quality and legibility also mean: structure your texts sensibly with keyword-optimized headings:

<h1> H1 heading </h1>
[ text ]

<h2> H2 heading </h2>
[ text ]

<h3> H3 heading </h3>
[ text ]

<h4> H4 heading </h4>
[ text ]

<h5> H5 heading </h5>
[ text ]

<h6> H6 heading </h6>
[ text ]

Optimal Length for SEO Texts

Despite numerous studies, there is no clear magic formula for the length of the text. However, be careful not to stray from the topic or start to gossip. Provide the user with all the necessary information as briefly, compactly and efficiently as possible. Use synonyms and semantically related terms of your keywords to loosen up your text. Jump marks, subheadings and paragraphs are used for structuring and create clarity.

In general, it can be said: Texts with a length of 1000 words or more usually have chances for a good ranking in search engines.

3. User Friendliness

This guiding principle should also come first for you and your website. The term user-friendliness summarizes how efficient, targeted and pleasant it is for the user to stay on your website. How quickly can users find their way around the site? Do advertising banners or long loading times disturb the user experience? Are there any error messages or are there broken links?

A Longer Stay and Better Conversion Rates Through Optimal Usability

All of these factors determine whether the user stays on your website for longer or leaves it quickly. With an intuitive structure, easy-to-read text, meaningful navigation, clear categories and call-to-actions, you ensure a positive user experience. This creates satisfaction and increases your conversion rate.

You can monitor the length of stay and bounce rate as well as, after a little fine tuning, the conversion rates on your website with Google Analytics free of charge.

4. Internal Links in the Content Area

Links are also important for successful content SEO: above all the internal links, which you can freely determine yourself. Internal links play a major role in the success of your website, especially if they are set in the content area of the page. They are perceived more strongly and called up more often than links in the navigation, in the footer or in the sidebar. Therefore, try to include two to four links to other subpages in each text. Pay attention to meaningful and topic-related links. That means: The linked page is thematically related to the page from which the link is being made.

Set up targeted internal links in the content area to guide the user to where you want customer to be.

Pay Attention to the Appropriate Anchor Text

The anchor text of the link (linking text section) should clearly convey what the subject of the linked page is. Avoid spongy statements like “Even more information” that has no added value for the user and the search engine. Instead, place your most important keywords in the links. Don’t worry: it won’t harm your website if you use the same keyword in the anchor text again and again. Nevertheless, come up with a sensible concept so as not to damage the legibility of your content through duplication.

Highlight your links in color. Varying font markings can also help the user to recognize your links better. This increases the willingness to click and ensures that visitors spend more time on your website.

5. Meta Data

Meta-Title, Meta-Description and Alt-Tag inform the user about which topics your website deals with. And thus have a decisive influence on the decision whether to visit it or not. For this reason, the meta data should definitely be part of your optimization – even if it does not appear visible on your website.

It is best to build the snippet first before creating a page

A snippet consists of:

URL: max. 2083 characters, optimally max. 75 characters and max. 3 subfolders

Title tag: max. 512 pixels or 70 characters

Meta description: max. 920 pixels or 155 characters

Always use a descriptive URL (use of lower-case terms divided by hyphens, no strings, no underscores) and use the focus keyword in the URL, in the title and in the description – this is the only way to set the basic requirements for a good ranking.

Google uses the meta data to create the search engine snippet of your page. This contains all relevant information about your website and is displayed to the user by the search engine when searching. If you have not saved any meta data, Google will automatically generate the snippet from the content of your website. In many cases, this means that the user is left with a negative impression due to incoherent text components – and the user does not visit your website.

Images SEO: Images can also be Optimized

It is best to optimize your pictures before uploading them to the website: make sure they are the right size (not too small, but not too big either, in order not to lengthen the loading time of the website) and give the image file a name, which contains an important keyword of the page on which the image is to be used. There are also meta data for images that you can optimize.

Meta Data for Images

A so-called alt tag is used when pictures cannot be displayed on a website. It is stored in the source text of an image file and helps the search engine to assign the content of the image. The customer also supports visually impaired people with barrier-free access to a website. With the help of screen readers, content can be identified and reproduced acoustically.

When optimizing images, always keep in mind that the image should fit well to the page, but also well within the search engine to the search term

There are also title tags for images (displayed as tool tips when you hover the mouse pointer over the image on desktop devices) and captions that are also relevant for search engines and influence where the image appears in the search results becomes.

If you are looking for content marketing strategies, SEO content optimization, Local search engine optimization, local online marketing, local digital marketing, social media marketing, search engine optimization services, digital marketing services, PPC campaign management services and more, Please Explore our SEO Services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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How to Promote Your Small Business with Local Online Marketing?

By | Date posted: | Last updated: December 29, 2020
Local Online Marketing

Local marketing is a good and effective way to catch customers in your area. It is important to know that the right mix of classic marketing and online opportunities is what matters. Whereby you should pay much more attention to the online area than you may have done so far. Because even your “neighbours” often no longer see your business because of the sheer Google. We give you an overview and suggestions for effective local advertising!

Local Online Marketing – the classics

The classics are mailings, flyer campaigns, newspaper advertisements, vehicle stickers, posters, etc. But what you have to change here: It has to pop! You can only reach people through powerful, highly creative and visually extremely meaningful marketing campaigns.

Local Online Marketing

As mentioned at the beginning, all of your customers have the Google glasses on. Even if they are in your immediate vicinity, everyone (you, me – we all) spend several hours every day in front of your smartphone, laptop or PC and surf the internet (maybe even after you, right now).

For Example, Customer surfed nearby store because wanted to know the opening hours and to find out about the range. Unfortunately, the store had neither its own website nor a Google entry, so the customer didn’t get any information on the Internet. But the customer also didn’t have time to be lucky to find out that the store wasn’t open at all. Or if a customer runs the risk of not getting what look for anyway.

The story is not an isolated case. This is often how it is for many! Then what do people do? They buy their things somewhere else! Exactly where they get the information they are looking for in advance on the Internet. Customers expect an online presence – a professional one!

The most important pillars for local online marketing:

Website

Your company’s own homepage is a basic requirement for your website. The keyword here is professionalism. It has to be a tip top company presentation! A website that is modern, up-to-date and makes you want to become your customer.

Local search engine optimization

If you want to draw the attention of customers in your area to your company, you should be as high as possible in the search engine results list. Search engine optimization is a building block that arises from the basic structure (of your website). As online specialists, we cleverly weave your location, your region and other local keywords into your website in order to achieve top placement for you.

Online Directories

Customers search specifically in search engines and on business directories. Just like in my case. If you are not listed anywhere (e.g. Google MyBusiness), others will also think: “Too bad” and then just go to the competition.

Local marketing on social networks

Although this actually counts under the point of local marketing on the Internet, it deserves its own heading. Because social media marketing has become very important and has become very complex over the years. That is precisely why we at Skynet Technologies also have our own social media experts with us.

Social media is ideal for local marketing because it can be controlled precisely for this. However, nothing should be posted, tweeted or pinned wildly. You have to think about a precise social media strategy in advance, maintain and maintain your site (or you don’t have to, because we’ll do that for you). Because your success with social media depends on cool, creative campaigns, a professional presentation in the form of texts and visually strong graphics as well as planned promotions.

You should also pay attention to where you present yourself. That means which social media channel (Facebook, Instagram, Twitter, etc.) is best suited for you and where your target group is. You can read an overview of which target group is represented where and which channel brings you what here.

Local Search Engine Optimization – What More?

You can score particularly well on site! So, invite them to get to know your company on site by offering events, seminars, open days, etc. Local marketing cooperation with other companies that have the same target group as you are also particularly eye-catching. Be brave and creative!

You too should show your face and mingle with the citizens. Take part in events, celebrations and festivals and start talking to people. But please don’t be pushy. Just be yourself, socialize and enjoy the company. It’s fun, strengthens your image and brings new customers.

The end of the story: Local marketing is a must – on the Internet and on site!

If you are looking for Local search engine optimization, local online marketing, local digital marketing, social media marketing, content marketing strategies, search engine optimization services, digital marketing services, PPC campaign management services and more, Please Explore our SEO Services!

If you have any questions or would like to know more about how Skynet Technologies can help your business to reach one step ahead, Reach out us through below form & We'll get back to you soon!
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