Responsive Web Design Trends For 2017

By | Date posted: | Last updated: December 28, 2020
Responsive Webdesign

As we take on a fresh new year, the one question that is likely to be on the minds of designers is which trends are likely to dominate web design in 2017. Here is a quick overview on some trends that will make it big as the year unfolds:

Personalized Visuals

A picture, it is said can speak a 1000 words. In fact there is nothing quite like visual storytelling when it comes to web design. However tempting it may be to use stock visuals, there is only so much you can do with it. After all they haven’t been custom designed to tell your unique story. Also, the very fact that the users have seen the visuals across different contexts comes in the way of telling a compelling story. All this and more makes the case for developing personalized visuals to tell the brand story. While stock visuals have ease of use and economy on their side, it is sites with personalized visuals that create visual appeal and a unique website experience. In the long run therefore personalized visuals land up scoring on the ROI aspect as well. Original photography is one trend that is bound to gain traction as will animation as it will help the brand engage with audiences.

2017 is also big for the use of SGVs or scalable, vector graphics. Not only do they look great on any screen, they do that without slowing down the site. 2017 will also see the growth of custom icons. They not only help the brand to stand apart, they also assist in easy navigation as well as to lay emphasis on call-to action. The year will also be the one for bold color choices that add a dash of character and personality to the website and of course to make them stand apart. Big, bold typography that is easy to read will be another trend that will add to the visual appeal.

User friendly interface

Clearly the focus for any website is its users and hence improving the customer interface and keeping it user friendly will further gain importance in 2017. From the design perspective, a number of factors will go in to improve the user experience, primary among them being:

  • Creating a realistic interface by using Google’s Material design.
  • Full screen forms – Taking away the need of a separate page to load, full screen forms tend to be less disruptive.
  • Image based navigation- With the use of custom images, the use of image based navigation will also increase, adding to the user interest. What will also be in vogue will be the card based layout, enabling greater content to be displayed in one go and thereby improving the functionality. With cards allowing users to filter content as per their own requirements, it allows for greater customization. This layout also works well with continuously depleting attention spans, as it enables users to find the content that they require easily, thereby engaging them to spend more time on the site. In fact the one golden rule for 2017, when it comes to choosing layouts, is to choose one that allows the content to stand out. Flatter and minimalistic designs are therefore, likely to rule the roost.
  • Parallax Scrolling- Ease of navigation will also be enhanced through features such as parallax scrolling where the background moves at a slower pace than the foreground. As a visual tool, it gives the site a degree of polish and depth.

Mobile first approach

While mobile first isn’t a brand new concept for 2017, its importance will only grow with mobiles often becoming the primary screen for browsing. 2017 will increasingly see web designs being customized to deliver content to smaller screens, rather than being an add-on to the desktop version. Designing for a smaller screen, in turn will mean a thorough analysis of the various components of the website and doing away with any irrelevant ones.

Designing for performance

While designing a website, the one aspect that any designer cannot afford to ignore is its speed and performance. In choosing the design elements of the site, therefore what needs to be kept in mind is that its performance is not impacted as not every design decision may weigh in favor of performance.

Over all with focus shifting towards humanization of the brand the role of design is only slated to increase. With a lot available in the designer’s toolbox, there is likely to be greater collaboration across design and development teams. In fact 2017 is likely to see the silos of designing and development break down as the two functions merge seamlessly. If one was to sum up the overall design philosophy for 2017 in two words, it would have to be “inclusive thinking”.

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10 Ways To Increase ROI At The End Of The Day By Leveraging Web Design In India

By | Date posted: | Last updated: December 28, 2020
Webdesign India

Traditionally, design is considered to be too esoteric a concept for its impact to be measured through any pre specified metrics. For the same reason, creativity is often sold short when it comes to justifying its cost. The fact, however, is that great web design goes a long way in improving ROI. An effective design can have a significant impact on aspects such as how much time a consumer spends on a site or low shopping cart abandonment rates, in turn affecting profitability. The important thing to remember is that web design is as much a science as it is an art. Therefore, The focus, is not on embellishing the site with frills and fancies, but adding value to the consumer while retaining your brand elements.

Here are 10 ways to increase ROI by leveraging web design in India.

1. Design with your target customer in mind

You can significantly impact ROI if you design with the end consumer in mind. For this it is imperative that you profile the consumer clearly as also study their likes, dislikes and buying patterns. Designing the site based on consumer insights will add to the site’s usage and in turn will impact profitability.

2. Have a clear goal for your website

Before beginning to design your website, it is important to have a clear goal for your site. It is important that you determine what is it exactly that you want the site to do. Depending on whether the purpose of the site is branding or actual sales, the design element should incorporate strong call to action that motivates the target audience to act accordingly.

3. Ease of Navigation

In a bid to be creative, the one thing that you cannot compromise on is the ease of navigation. In fact easy navigability needs to a strong premise of the design itself. Easy to understand menus and de-cluttering your website will go a long way in getting your target consumer to take the desired action.

4. Responsive Design

With the number of devices that enable internet accessibility, increasing exponentially, not having a responsive design is a sure fire way of losing business to competition. A mobile site, in fact, is a necessary investment to enable customers to access your site while on the move.

5. Concise Messaging

The design of a site isn’t limited to its look and feel alone. What strongly impacts the site’s overall appeal is concise and relevant messages. Ensure therefore, that a strong copy is one of the strong points of your site. With limited attention spans, this one aspect when taken care of can go a long way in creating the desired impact.

6. A/B testing

As brand owners we often rely on our own or at best our team’s judgments on the creative aspects of the site. Sometimes, being too involved with the brand may not allow us to see things from the consumer point of view. It is important therefore to conduct A/B testing on specific design elements to see what works well with your audiences and go with the same.

7. Optimize all aspects of your website

Designing a website means paying due attention to each and every aspect of the design and the purpose it solves. While over investing in fancy applications may seem tempting, it is important to have a goal-oriented view. When the design is looked at with this perspective, you are bound to optimize every element of the site and in turn endow the site with improved usability and finally profitability.

8. Memorability

All the above aspects when taken care of, lend the site, memorability. A website is more than just an online catalogue. It is a virtual address for your business. It is imperative, therefore, that your web design creates a strong impact on your target audience. Memorability, in turn, is a function of a number of aspects, primary among them being:

  • Having a strong USP which is communicated through your site
  • Strong Branding so the customer relates the services you are offering with your brand name
  • Quality of information on your site

9. Keep your website fresh and relevant

It is important to remember that design isn’t a one-time activity. While you may have completed the project of having your website designed, you need to work at keeping your site relevant and fresh. Keeping information up to date will go a long way in not just keeping consumers informed about also signaling to them that you value the relationship. Similarly, keeping the design element updated to the user’s changing tastes and preferences will ensure that the consumer builds a lasting relationship with the brand.

10. Be future proof

Last but certainly not the least, remember to keep the design of the site nimble and one which lends itself to easy updation in keeping with the dynamic changes happening in every business.

If you are looking for a Website Design Services, UX/UI Web Design, Online Store Design, Ecommerce Website Design, Please Explore our Website Design Services! We also provide Website Redesign Services, Online Store Redesign and Ecommerce Website Redesign Services. For More Information, Please Visit Our Website Redesign Services!

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